Birthday Wish List & Discount

Want to make a Birthday Wish List for your little one's special day? Send an email to with a list of the items you think your child will love for their birthday, and we'll set up a search term linked to their name! An easy way for both family and friends to choose gifts, they simply type in your child's name into the search bar on and your selection will be displayed.

This selection can also be sent as a link for even simpler shopping!

In addition, you'll get a personalised discount code (your child's name) to be used at checkout for 10% off all Birthday purchases!  

We will also remove items from the list once they have been bought by a discount code user, making sure your child doesn't get any double ups!