Conscious Buying & Sales


We want to encourage conscious buying and believe our collection offers quality items for all budgets. Little changes on a large scale go a long way, so offering affordable educational toys, with minimal plastic, to a wider audience is a priority. We are not about fads, trends and throwaways, rather, we encourage the purchase of toys that can be used in multiple ways and can passed on once a child outgrows them.


South Africa has a multitude of charities that greatly appreciate toy donations.


We don’t support the kind of sale culture where the initial price is inflated in order to create hype over a discount. Our prices are fair, you won’t find items marked down by 70% (as if you did there would be a huge problem with the original price), but we do have discounts here and there as extra incentives or when a wonderful product hasn’t quite got the attention it deserves.